Chances are, you’ve been to a number of different catered events in your lifetime. Wedding receptions are a common example. Others include corporate functions, graduation parties, and summer picnics. But when you look back at the catered events you’ve attended, how many of them do you really remember?
In some cases, you might remember a catered event for negative reasons. The service may have been flat and cheerless. The food may not have been very good at all. And if you remember those things, the person who took time to plan the event probably remembers them very clearly.
You might, on the other hand, remember a catered event for the right reasons. Great service, wonderful setting, and food that left nothing to be desired.
In between these two extremes would be all the catered events you don’t remember well at all, simply because there was nothing very memorable or exciting about any of them.
So what’s the reason for such different result, and such different experiences, from catered event to catered event?
The answer is found in the catering company itself. Namely, is the caterer well-staffed with trained and experienced professionals? Do they have the right equipment to deliver a professional result? Do they have the right philosophy as a business, and do they go the extra mile to make every catered event special, unique, and successful?
All of these traits are necessary in order to reach a high level of success in the catering business, but it can really all be described by one word: commitment. The secret to being the best catering company you can be is through a total commitment to each event you cater. That means recognizing that the customer’s success is your success, and that problems and misunderstandings aren’t good for your business, any more than they are good for the client’s event.
A committed caterer will be concise and punctual in their communications. They’ll look for the essence of what the client is trying to achieve with a given event, and work hard to provide the best possible service for that unique event.
It would be nice of any caterer you came across had these qualities, but let’s be honest, that’s just not the case. There have always been, and always will be, catering companies that simply don’t reach for that higher level of service. Why? Because they lack the commitment to make every event memorable and great.
The next time you find yourself in search of a caterer, remember that the quality of your event will depend directly on the quality and commitment of the caterer you choose. If you find a caterer in your area that strives to be better than ordinary, you’ll see a direct correlation on the day of your event. Not only that, you’ll get a sense of commitment and professionalism throughout the planning process, so that your time is well-spent and your concerns are clearly addressed. Finally, think about planning ahead and booking a quality caterer early, because the best options tend to book out early, and you don’t want to find yourself in a situation where the options are too limited.
Good luck with your next catered event! Contact a reputable caterer in your area and have your questions answered!